Tuesday, April 15, 2014

Two Marketing Tips for Authors

I recently discovered two little things that authors listed on Amazon can do to up their visibility.

First, every author should have an Amazon author page.  (Click here to see mine)  In the upper right hand corner there is a spot where people can "like" your page.  I'm told that your number of likes factors into the algorithms that Amazon uses. Simple to do and every little bit helps, right?

The second tip is getting into more subcategories on Amazon.  If you've uploaded your book to KDP, you know that they offer a spot for you to plug in seven key words for your book.  This is how people will find your book and how you can be seen in more subcategories.  But how do you know what is the best key word to use?

You need to go here for Selecting Browse Categories.  Now scroll down and click on whatever category your book is, "Romance" or "Mystery" etc.  Then a whole bunch of subcategories with keywords will show up and you can update your books and the keywords you have listed.  This is such a great thing when you know about it, because it ups the chances of your book being seen in those categories, and the more people who see you, the more potential you have for sales.

I love getting little tips like this that can help an author stand out in the ocean of books on Amazon.  I hope it helps you, too!


Jon Spell said...

Keywords: search for the keywords of whatever is most popular and add those to yours, regardless of whether they apply or not ;)

Is KDP something to do with Kindle?

Julie, I'm finally able to start breathing again after a protracted work project, so I'm going to return to activity on your blog.

Lucky you. =)

Julie Coulter Bellon said...

Jon, you're not dead! I was so happy to see your comment.

Yes, you can do that, but when you have Amazon specific keywords, it comes up in more categories and your book can get in top lists, does that make sense? That's all I was hoping to communicate for authors.

KDP is Kindle Direct Publishing. :)

Debra Erfert said...

I love keyword searches. I do those all the time!

Hi Jon! Nice to see you again! :)