A press kit is a one-stop shop for the media to find out about you and your books. (So you're not writing for readers now, your press kit is to convince bloggers, journalists, etc., to take a second look at your work and help you promote it.) It's convenient for when you are contacting bloggers for a blog tour, or perhaps a radio or TV station is looking at you and your books, then they can click on your press kit and find everything they need. (And it looks really professional for the author to have that available.)
Here is what you should include in a basic press kit for authors:
- An author photo--provide a high resolution photo of yourself to add a little personal flair to your words.
- A short bio--something about you that could be used on social media, like a little info blast about three sentences long.
- A long bio--this one tells a little more about you, your accomplishments, things that let readers get to know you a bit better. A few paragraphs at least.
- Book covers--provide high-resolution images of your book covers.
- About the books--give short summaries of your books.
- Awards and praise for your books--who has endorsed your book? What awards have you won?
- Media Appearances--have you appeared on television or radio? Been interviewed by a magazine or newspaper? Tell about that here or provide the video/audio!
- Interview Questions--you can provide sample interview questions with your answers. Sort of like a little Q&A with yourself. Great info for bloggers.
- Contact information--this is critical to have up-to-date contact info. No one can ask you for interviews if they can't get in touch with you!
And just FYI, most professional press kits are available as a PDF on the author website.
So, that's what I'm working on this week. I know press kits can be a great marketing tool when they are done right and that's my goal!