The Anatomy Of Back Cover Copy

So, most of you know, I help authors write their back cover copy for a reasonable fee.  Some have asked how I do it, and today one of the authors I work with blogged about her experience with me.
(It was so much fun working with Joyce DiPastena and I can't wait to read her book now!)

You can see her post here 

Basically, this is what happens when you hire me to write your back cover copy.  I will ask you to write me a two page, double-spaced summary of your book.  I will give you a preliminary blurb so you can tell me what works for you and what doesn't.  I take your feedback and give you another blurb and we go back and forth until it is perfect and you love it.

Back cover copy just jumps out at me.  Whenever I see a bad one, I immediately think of ways that I would have improved it.  Weird, I know.  (And I'm stunned at how many indie authors have horrible back cover copy when that is the one thing besides the cover that should be perfect.  If you stink at it, for pity's sake, hire it out! Good back cover copy is a must.)

But after I blogged about how to write good back cover copy (you can read that blog here) I had an author ask me to help her with hers, and it went from there, with word of mouth recommendations filling my inbox.  Obviously I can't help everyone who asks because of my large family and my own writing career, but I try to fit in as many as I can.

It's fun to help authors, and I've been privileged to help quite a few now.  I love reading the newly created back cover copy and seeing the excitement from others over reading the book.  It's awesome to see hard work help someone else.